A Closer Look

Investigation Discovery Cynopsis Ad

posted: 06/12/13

2017: Investigation Discovery's Best Year Ever!

ID IS THE #1 NETWORK FOR WOMEN

ID is #1 for W25-54 and #2 for P25-54 in Total Day delivery

ID is #5 for W25-54 in Prime delivery

ID is #1 for W25-54 and P25-54 for Length of Tune in all of TV

Header 2017 Best Year Claim:

2017 was ID's best YEAR ever in Prime for P2+ (1.089M), HH (896k), P25-54 (440k), W25-54 (296k), M25-54 (144k), P18-49 (345k) and W18-49 (229k) delivery on Live+3 Day viewing.

2017 was ID's best YEAR ever in Total Day for P2+ (764k), HH (654k), P25-54 (340k), W25-54 (227k), M25-54 (113k), P18-49 (273k) and W18-49 (179k) delivery on Live+3 Day viewing.

Source: Nielsen, 12/31/07-12/31/17, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a), L+3 data, Impressions/Delivery (000s), Program Based data.

Claim 1: ID is #1 for W25-54 and #2 for P25-54 in Total Day delivery

Source: Nielsen via StarMedia Multitrak, 12/26/16-12/31/17, Total Day (M-Su 6a-6a), L+3 Day data, Impressions/Delivery (000), 1/4 Hr Program Based data, Ad-supported cable, standard exclusion of networks not programming at least 51% of Total Day.

Claim 2: ID is #5 for W25-54 in Prime delivery

Source: Nielsen via StarMedia Multitrak, 12/26/16-12/31/17, Prime (M-Su 8p-11p), L+3 Day data, Impressions/Delivery (000), 1/4 Hr Program Based data, Ad-supported cable.

Claim 3: ID is #1 for W25-54 and P25-54 for Length of Tune in all of TV

Source: Nielsen, 12/26/11-12/31/17 pulled quarterly, Total Day (M-Su 6a-6a), Live data, Time Period data, Length of Tune, P25-54, W25-54.






ID Is The #1 Network For Mystery & Suspense

ID is #1 for P25-54 in total day delivery
ID is #1 for W25-54 in total day delivery
ID is #1 for W25-54 for length of tune in all of TV

Source: Nielsen
Claim 1: June 2017 (5/29/17-6/25/17), Total Day M-Su 6a-6a, L+3 Day data, P25-54 Impressions/Delivery (000), 1/4 Hr Program Based data, Ad-supported cable, excluding networks that do no program at least 51% Total Day.
Claim 2: 2017 YTD (12/26/16-6/25/17), 2Q 2017 (3/27/17-6/25/17), and June 2017 (5/29/17-6/25/17), Total Day M-Su 6a-6a, L+3 Day data, W25-54 Impressions/Delivery (000), 1/4 Hr Program Based data, Ad-supported cable.
Claim 3: 2Q 2017 (3/27/17-6/25/17), Total Day M-Su 6a-6a, Live data, W25-54 and P25-54 Length of Tune, Time Period data.

ID Ranks #1 In All Of Television!

Source: Nielsen via StarMedia Multitrak, 4/9/17, Sun 10p-11p, L+3 Day data, Impressions/Delivery (000), 1/4 Hr Program Based data, All broadcast, ad-supported cable and pay cable networks.

ID is the #1 Network for Women

Source: Nielsen. Claim 1: January 2017 (12/26/16-1/29/17), Total Day M-Su 6a-6a, L+3 Day data, W25-54 Impressions/Delivery (000), Time Period Based Averages, Ad-supported cable. Claim 2: January 2017 (12/26/16-1/29/17), Total Day M-Su 6a-6a, Live data, W25-54 and P25-54 Length of Tune, Time Period data. Claim 3: January 2017 (12/26/16-1/29/17), Total Day M-Su 6a-6a, L+3 Day data, P25-54 Impressions/Delivery (000), Time Period Based Averages, Ad-supported cable.


ID's Homicide Hunter Captures Record Ratings!

Lt. Joe Kenda is Back on Investigation Discovery

America's #1 mystery and suspense network
Homicide Hunter: Lt. Joe Kenda Season 6 Premiere
Delivers P2+ (1.989 million), HH (1.602 million) and P25-54 (799k)
Ranking #4 for P2+/HH Delivery in All of Cable
Ranking #6 for Women 25-54 Delivery in All of Cable
Don't miss all new episodes Wednesdays 10/9c


Claim 1: Nielsen, 8/24/16, L+3 data, Program Based data, Wed 10p-11p, Investigation Discovery, P2+, HH and P25-54 Impressions (000). Claims 2 & 3: Nielsen, 8/24/16, L+3 data, 1/4 Hr Program Based data, Wed 10p-11p, Ad-Supported Cable, P2+, HH and W25-54 Impressions (000s).


Investigation Discovery Is Hotter Than Ever This Summer!

The Vanishing Women series premiere breaks HH records:
BEST Primetime telecast ever
BEST series debut ever
BEST night ever

Investigation Discovery Is Heating Up The Cable Ranks:
#2 W25-54 Total Day Delivery YTD
#9 W25-54 Prime Delivery YTD

Source: Claim 1 & 2 = Nielsen, 1/27/08-6/8/16, Prime M-Su 8p-11p, L+3 Day data, HH Impressions/Delivery (000), Program Based data. Claim 3 = Nielsen, 1/27/08-6/8/16, Prime M-Su 8p-11p, L+3 Day data, HH Impressions/Delivery (000) Time Period data. Claim 4 = Nielsen, 12/28/15-5/29/16, Total Day M-Su 6a-6a, L+3 Day data, W25-54 Impressions/Delivery (000), Time Period Based Averages, Ad-supported cable, excluding networks not programming at least 51% of Total Day. Claim 5 = Nielsen, 12/28/15-5/29/16, Prime M-Su 8p-11p, L+3 Day data, W25-54 Impressions/Delivery (000), Time Period Based Averages, Ad-supported cable, excluding any networks that did program the entire daypart or time period.


Investigation Discovery is #1 for Women!
Evil Lives Here Debut Ranks #1 for W25-54
#1 Length of Tune
ID Delivers Best Week Ever in Prime

ID is All New, All Winter
Steven Avery: Guilty or Innocent? Saturday 9/8c
Vanity Fair Confidential Mondays 9/8c
Real Detective Thursdays 10/9c

Source: Nielsen, 9/28/15-12/27/15, Total Day M-Su 6a-6a, L+3 Day data, W25-54 delivery, Time Period Based Averages, Ad-supported cable.

Source: Nielsen, 1/17/16, L+3 data, Time Period data, Sun 10p-11p, Impressions/Delivery (000s), Ad-supported cable.

Source: Nielsen, 1/27/08-1/17/16, L+3 data, Full Program Based data, Prime (Mon-Su 8p-11p), P2+ (1.189 million) and HH (992k) delivery.

Source: Nielsen, Live data, NHI Calendar, 9/28/15 - 12/27/15, Time Period Based Dayparts, Total Day (M-Su 6a-6a).


Investigation Discovery is the best network in cable!
"Watching ID may help you lose weight - improve your golf - and, increase gas mileage..."
Henry Schleiff - Group President, ID

Others Like It Too:
#1 Network for Women
#1 Network for Length of Tune
ID is All New, All January

Source: Nielsen, 9/28/15-12/27/15, Total Day M-Su 6a-6a, L+3 Day data, W25-54 delivery, Time Period Based Averages, Ad-supported cable
Source: Nielsen, Live data, NHI Calendar, 9/28/15-12/27/15, Time Period Based Dayparts, Total Day (M-Su 6a-6a).


It's No Mystery That Women Love ID!

INVESTIGATION DISCOVERY is #1



ID is #1 for W25-54 total day delivery
ID is #1 for total day length of tune in all of television

Don't Miss ID's All New All January
Vanity Fair Confidential, Evil Lives Here, Real Detective


Source: Nielsen. Claim 1: 4Q15 to-date (9/28/15-11/29/15), Live +3 Day Data, Total Day M-Su 6a-6a, W25-54 delivery rank, Time Period Based Averages, Ad-supported cable. Claim 2: November 2015 (10/26/15 - 11/29/15), Live Data, Total Day (M-Su 6a-6a), W25-54 and P25-54 Length of Tune, Time Period Based Averages.


ID's Homicide Hunter Captures Record Ratings!

AMERICA'S #1 MYSTERY AND SUSPENSE NETWORK (1)

Homicide Hunter: Lt. Joe Kenda Season 5 Premiere Delivers

Best Prime Telecast Ever (2)

Best Night Ever (2)

Ranking #4 for HH Delivery in All of Cable (3)

Ranking #5 for P2+ Delivery in All of Cable (3)

Ranking #5 for Women 25-54 Delivery in All of Cable (3)

Source: Nielsen, L+3 Day data. Claim (1): 12/29/14-8/18/15, Total Day M-Su 6a-6a, P25-54 and W25-54 delivery ranks, Time Period Based Averages, Ad-supported cable, excluding ADSM. Claim (2): 1/27/08-8/18/15, Prime (Mon-Su 8p-11p), P2+ and HH delivery, Program Based Dayparts for best telecast and Time Period Based Averages for best night. Claim (3): 8/18/15, 10p-11p, HH, W25-54 and P2+ delivery, Time Period Averages, Ad-supported cable.

 

ID & Women!

How could women resist Investigation Discovery? ID is....
SMART
Women 25-54 regard ID as more intelligent than Bravo, A&E, USA & TNT. (1)
ORIGINAL
Women 25-54 regard ID as one of the most original networks and watch with more intention and attention than A&E, TNT, Lifetime & BET. (1)
#1
ID is the #1 network in all of television for Length of Tune. (2)

Women + Investigation Discovery = A Perfect Match


(1) Source: Frank N. Magid Associates - EmotionalDNA(TM) 1.1, 2014
(2) Source: Nielsen, Live data, NHI Calendar, 1/26/2015-2/22/15, W25-54 Length of Tune, Total Day (M-Su 6a-6a), Time Period Based Dayparts

Claim 1: Nielsen, 8/24/16, L+3 data, Program Based data, Wed 10p-11p, Investigation Discovery, P2+, HH and P25-54 Impressions (000). Claims 2 & 3: Nielsen, 8/24/16, L+3 data, 1/4 Hr Program Based data, Wed 10p-11p, Ad-Supported Cable, P2+, HH and W25-54 Impressions (000s).


Investigation Discovery Is Hotter Than Ever This Summer!

The Vanishing Women series premiere breaks HH records:
BEST Primetime telecast ever
BEST series debut ever
BEST night ever

Investigation Discovery Is Heating Up The Cable Ranks:
#2 W25-54 Total Day Delivery YTD
#9 W25-54 Prime Delivery YTD

Source: Claim 1 & 2 = Nielsen, 1/27/08-6/8/16, Prime M-Su 8p-11p, L+3 Day data, HH Impressions/Delivery (000), Program Based data. Claim 3 = Nielsen, 1/27/08-6/8/16, Prime M-Su 8p-11p, L+3 Day data, HH Impressions/Delivery (000) Time Period data. Claim 4 = Nielsen, 12/28/15-5/29/16, Total Day M-Su 6a-6a, L+3 Day data, W25-54 Impressions/Delivery (000), Time Period Based Averages, Ad-supported cable, excluding networks not programming at least 51% of Total Day. Claim 5 = Nielsen, 12/28/15-5/29/16, Prime M-Su 8p-11p, L+3 Day data, W25-54 Impressions/Delivery (000), Time Period Based Averages, Ad-supported cable, excluding any networks that did program the entire daypart or time period.


Investigation Discovery is #1 for Women!
Evil Lives Here Debut Ranks #1 for W25-54
#1 Length of Tune
ID Delivers Best Week Ever in Prime

ID is All New, All Winter
Steven Avery: Guilty or Innocent? Saturday 9/8c
Vanity Fair Confidential Mondays 9/8c
Real Detective Thursdays 10/9c

Source: Nielsen, 9/28/15-12/27/15, Total Day M-Su 6a-6a, L+3 Day data, W25-54 delivery, Time Period Based Averages, Ad-supported cable.

Source: Nielsen, 1/17/16, L+3 data, Time Period data, Sun 10p-11p, Impressions/Delivery (000s), Ad-supported cable.

Source: Nielsen, 1/27/08-1/17/16, L+3 data, Full Program Based data, Prime (Mon-Su 8p-11p), P2+ (1.189 million) and HH (992k) delivery.

Source: Nielsen, Live data, NHI Calendar, 9/28/15 - 12/27/15, Time Period Based Dayparts, Total Day (M-Su 6a-6a).


Investigation Discovery is the best network in cable!
"Watching ID may help you lose weight - improve your golf - and, increase gas mileage..."
Henry Schleiff - Group President, ID

Others Like It Too:
#1 Network for Women
#1 Network for Length of Tune
ID is All New, All January

Source: Nielsen, 9/28/15-12/27/15, Total Day M-Su 6a-6a, L+3 Day data, W25-54 delivery, Time Period Based Averages, Ad-supported cable
Source: Nielsen, Live data, NHI Calendar, 9/28/15-12/27/15, Time Period Based Dayparts, Total Day (M-Su 6a-6a).


It's No Mystery That Women Love ID!

INVESTIGATION DISCOVERY is #1



ID is #1 for W25-54 total day delivery
ID is #1 for total day length of tune in all of television

Don't Miss ID's All New All January
Vanity Fair Confidential, Evil Lives Here, Real Detective


Source: Nielsen. Claim 1: 4Q15 to-date (9/28/15-11/29/15), Live +3 Day Data, Total Day M-Su 6a-6a, W25-54 delivery rank, Time Period Based Averages, Ad-supported cable. Claim 2: November 2015 (10/26/15 - 11/29/15), Live Data, Total Day (M-Su 6a-6a), W25-54 and P25-54 Length of Tune, Time Period Based Averages.


ID's Homicide Hunter Captures Record Ratings!

AMERICA'S #1 MYSTERY AND SUSPENSE NETWORK (1)

Homicide Hunter: Lt. Joe Kenda Season 5 Premiere Delivers

Best Prime Telecast Ever (2)

Best Night Ever (2)

Ranking #4 for HH Delivery in All of Cable (3)

Ranking #5 for P2+ Delivery in All of Cable (3)

Ranking #5 for Women 25-54 Delivery in All of Cable (3)

Source: Nielsen, L+3 Day data. Claim (1): 12/29/14-8/18/15, Total Day M-Su 6a-6a, P25-54 and W25-54 delivery ranks, Time Period Based Averages, Ad-supported cable, excluding ADSM. Claim (2): 1/27/08-8/18/15, Prime (Mon-Su 8p-11p), P2+ and HH delivery, Program Based Dayparts for best telecast and Time Period Based Averages for best night. Claim (3): 8/18/15, 10p-11p, HH, W25-54 and P2+ delivery, Time Period Averages, Ad-supported cable.

 

ID & Women!

How could women resist Investigation Discovery? ID is....
SMART
Women 25-54 regard ID as more intelligent than Bravo, A&E, USA & TNT. (1)
ORIGINAL
Women 25-54 regard ID as one of the most original networks and watch with more intention and attention than A&E, TNT, Lifetime & BET. (1)
#1
ID is the #1 network in all of television for Length of Tune. (2)

Women + Investigation Discovery = A Perfect Match


(1) Source: Frank N. Magid Associates - EmotionalDNA(TM) 1.1, 2014
(2) Source: Nielsen, Live data, NHI Calendar, 1/26/2015-2/22/15, W25-54 Length of Tune, Total Day (M-Su 6a-6a), Time Period Based Dayparts
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